Search Engine Optimization and Social Media Optimization

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                                       SEO – Tariff and Details

Search Engine Optimization

         Search Engine Optimization (SEO) happens to be the pulse behind every successful online marketing campaign in the present time. Whatever be the size of business, SEO is a ‘must do’ activity for all small to medium sized entities to keep it ahead of its competitors and stay alive in search engine result pages (SERP’s).

           Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s “natural” or un-paid (“organic”) search results. As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of back links, or inbound links, is another SEO tactic.

Activities performed by Us – The SEO platform

  • Competitor Keyword Analysis

  • Content creation & Image Optimization

  • Meta description & meta tag optimization

  • High quality natural Link Building

  • Article submission

  • Local Directory submission

  • Mobile SEO

  • Video SEO

  • Local Search Optimization

  • Social bookmarking

  • Social Media Optimization

Our SEO Methodology areas

  • Feasibility Study & Analysis

  • Keyword Optimization

  • Content Creation & Optimization

  • Various other On & Off Page Techniques

Websouse.com  SEO Specialist and Your Virtual SEO Assistant

           Websouse.com provides Specialist in Search Engine Optimization service for all its customers and clients as we have a team of professional experts and optimizers who work complicatedly on one particular project. We provide our customers this specialized service at a very affordable and discounted rate. It is providing full service to our clients in India and abroad on various site optimization projects. Our core SEO team identifies and selects the best individuals to work on any dedicated project to achieve the best results in the shortest possible time. Our team is always committed towards any SEO project undertaken and thus satisfies our customers in every possible business domain. We can guarantee that by outsourcing your online business marketing needs to us, you can expect the best results and that is the top most position and ranking in search engines like Google, yahoo and Bing.

Benefits you get by hiring dedicated SEO specialist from Websouse.com

       We provide services to you in both On Page and Off Page areas of SEO. Each and every aspect of web marketing strategy is analyzed and then implemented in our actual work area for achieving the best results.
One individual can work simultaneously on 3 or more projects or on 100+ keywords.
You receive a project / ranking report update either on a daily basis or on a weekly basis, as required by you.
We provide our esteemed customers free SEO consultation service. Please Submit Your web Address – Submit
In case one of our employee is absent or on leave we immediately appointee the next suitable candidate in our bench to fill up the vacant spot left by the previous one. So it can be understood that we have ample resources and skills at our disposal.

Our Dedicated Services Include both On & Off Page

  • Title & Meta Tag optimization for enhanced online visibility.

  • Scientific keyword analysis & Competitor Research Analysis.

  • Effective clean up of HTML code.

  • Monitor website performance and behavior through advanced tools like Google Analytics.

  • Creating Sitemaps, maintenance and editing of websites.

  • Thematic and relevant content creation that is business specific to the core.

  • Image optimization through the best possible pictures and videos that is company specific.

  • Creating quality One Way inbound links for your business portal

  • Develop social links from various social media and social networking sites.

  • Submission of articles to various ‘Article Submission’ sites.

  • Directory submission of your company Url to the top most and relevant directory portals.

  • Social Bookmarking for achieving the best organic ranking on Google Search.

  • Online reputation work through posting of comments, reviews and feedbacks on various online forums.

  • Quality Press Release work for superior results.

 

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Social Media Optimization

      Social media optimization is becoming increasingly important for search engine optimization, as search engines are increasingly utilizing the recommendations of users of social networks such as Facebook, Twitter, and Google+ to rank pages in the search engine result pages. Social media optimization holds the key to business success. Gone are the days of traditional marketing strategies for brand awareness through lengthy brand building discussions and the like. The most simplified solution lies in the vast resource of the World Wide Web. However, the application of the right techniques to create positive responses requires professional thinking and well planned solutions to tap the right target base among millions.

        The implication is that when a webpage is shared or “liked” by a user on a social network, it counts as a “vote” for that webpage’s quality. Thus, search engines can use such votes accordingly to properly rank websites in search engine results pages. Furthermore, since it is more difficult to tip the scales or influence the search engines in this way, search engines are putting more stock into social search. This, coupled with increasingly personalized search based on interests and location, has significantly increased the importance of a social media presence in search engine optimization. Due to personalized search results, location-based social media presences on websites such as Yelp, Google Places, Foursquare, and Yahoo! Local have grown increasingly important.Rob Reed, founder of location-based marketing platform MomentFeed, has stated that, moving into 2013, local optimization on social platforms is now a “strategic imperative” rather than a “luxury”.

         Social media optimization is in many ways connected to the technique of viral marketing or viral seeding where word of mouth is created through the use of networking in social bookmarking, video and photo sharing websites. An effective SMO campaign can harness the power of viral marketing; for example, 80% of activity on Pinterest is generated through “repinning.” Furthermore, by following social trends and utilizing alternative social networks, websites can retain existing followers while also attracting new ones. This allows businesses to build an online following and presence, all linking back to the company’s website for increased traffic. For example, with an effective social bookmarking campaign, not only can website traffic be increased, but a site’s rankings can also be increased. In a similar way, the engagement with blogs creates a similar result by sharing content through the use of RSS in the blogosphere and special blog search engines.

          While social media optimization is related to search engine marketing, it differs in several ways. Primarily, SMO focuses on driving traffic from sources other than search engines, though improved search ranking is also a benefit of successful social media optimization.

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