Shopping Cart & Payment Gateway
What is Shopping Cart?
In online marketing, a shopping cart is a piece of e-commerce software on a web server that allows visitors to an internet site to select items for eventual purchase, analogous to the American English term “shopping cart.” In British English it is generally known as a shopping basket, almost exclusively shortened on websites to ‘basket’.
The software allows online shopping customers to accumulate a list of items for purchase, described metaphorically as “placing items in the shopping cart” or “adding to cart”. Upon checkout, the software typically calculates a total for the order, including shipping and handling (i.e. postage and packing) charges and the associated taxes, as applicable.
What is Payment Gateway?
A Payment Gateway is a behind the scenes method for getting credit card approval/decline responses and batching out the sales, which will deposit the money into your checking account.
Most any ready-made e-commerce cart will be integrated with a Payment Gateway. The most popular gateway is paypal. Most every cart is integrated with paypal.
Another popular Payment Gateway is CCAvenue. All of the Payment Gateways basically do the same thing. They accept the credit card transactions securely behind the scenes and return a result of approved or declined. That’s the most basic function of the Payment Gateway. Also, most Payment Gateways also provide you with an online “vterminal” (virtual terminal) which will allow you to manually process a transaction online if you need. The fee structure on the different gateways varies widely.
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